When you post a work you can permit reviewers to read and review your work with "blinders" on.
A reviewer with blinders can not see your identity, read past reviews, or see anything outside of the title, description, author comments and the body of the work itself. The authors name is not revealed to the reviewer until after the review is saved.
Not all reviewers will have blinders on. But when you post or edit your work you can turn this feature on for your writing by saying "Yes" to the "Allow Blinder Reviews" question.